A generation that grows up intertwined with technology and lives in the centre of the digital world: the Alpha generation. Born and raised in the twenty-first century, this generation perceives the world differently from us, learns, feeds, and communicates in unique ways in the rapidly changing information age. So, who is this new generation really? How do they see the world? How do they learn, how are they fed, and what do they think about the future? Could understanding them be the key to unde ...